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Having worked as a barber for 20 years and expanded into male grooming products, I have witnessed a huge demand for treatments and products in recent years. Sales of such products in my shop in Monaghan have consistently grown by 100% in the last 3 years. Today with a multitude of products on the market, the customer is confused as to what products work best for their particular needs. At www.irishbarber.com the  products  provide the consumer with descriptions and knowledge to make a better informed decision as to what to choose. My knowledge of this demographic and strong relationship with my customer base over 20 years has provided valuable insight to trends and what the modern man wants and is willing to pay for.